SEOpal
Brand concepts, logo development, website design, and LinkedIn advertising for SEOpal, an SEO platform built to help businesses monitor rankings, competitors, reviews, and website issues in one place.
The project focused on shaping a stronger visual identity for SEOpal and translating that thinking into a website experience that clearly communicated the product's value to businesses looking for a simpler way to manage SEO and online visibility.
Alongside early brand concepts and logo development, the work extended into website design and LinkedIn advertising, creating a joined-up visual system that could introduce the platform with clarity, confidence, and a more compelling market presence.
Concepts & Direction
We began by exploring brand concepts for SEOpal, defining a visual direction that felt modern, approachable, and relevant to a product focused on SEO, website health, and online growth.
Logo & Website Design
Once the direction was established, the work moved into logo development and website design, building a cohesive visual identity and interface style that made the platform feel clear, professional, and easy to understand.
Campaign Assets & Rollout
The final phase extended the identity into LinkedIn advertising and supporting digital assets, ensuring the brand could launch consistently across the website, product messaging, and promotional activity.